https://www.4tysevenjewelry.com/blog <![CDATA[Blog]]> 2024-08-02T12:39:16+00:00 <![CDATA[4tyseven jewelry at GemGeneve 2024]]> https://www.4tysevenjewelry.com/blog/4tyseven-jewelry-at-gemgeneve-2024-1 From May 9 to 12, the 8th annual GemGeneve2024 jewelry exhibition took place at the Palexpoexhibition centre in Geneva. This international exhibition showcases contemporary designer creations and jewelry by young talents, as well as antique items and precious stones. A respectable delegation of Armenian jewelers was also prominently featured among the participants.

This is one of the main jewelry expositions in Europe, a serious event in the jewelry market, to which access for large jeweler groups is limited in order to provide a platform mainly for independent brands and young talents.

 

The Armenian Jewelers Association (AJA) was represented at the exhibition by a separate stand, VD-09, where the unique creations of five talented Armenian jeweler-designers were exhibited—a worthy continuation of the rich heritage and artistic imagination of Armenian jewelry art.

 

The exhibits included a ring by Aytsemnik Avetikyan inspired by the traditions of Armenian ornament, the "Blood Legacy" hand brooch by Louis Balian, the heart-shaped emerald ring by Vahe Zartarian, the “Ste Aigl'Or” jewelry by Vincent Boyajian, as well as the massive “Jewellery Box” necklace by Iren Isahakyan.

 

The idea behind our winning necklace was that jewellery could be a powerful way to express ourselves. Sometimes a simple necklace can say more than words are ever could, which is why we designed the "Jewellery Box" necklace. It's a statement piece that has all of your most cherished memories - anniversaries, birthdays, special moments - into one beautiful piece. It allows you to wear all your most meaningful jewelry close to your heart, like carrying your entire jewelry box around your neck.

 

The 4tyseven team hopes that this necklace will become a companion on your adventures, a reminder of your strength and the special moments in your life.

 

Each necklace is handcrafted with love in our Yerevan studio and is built to last a lifetime.

 

 

 

 

]]> 2024-08-02T12:39:16+00:00 <![CDATA[4tyseven jewellery SS21 Virtual Catwalk During London Fashion Week ]]> https://www.4tysevenjewelry.com/blog/4tyseven-jewellery-ss21-virtual-catwalk  

The world paused, but our creativity doesn’t have to. For the first time Armenian designers/brands at Fashion Scout DIGITAL SHOWCASE during London Fashion Week SEPTEMBER 18-22/2020. 4tyseven jewelry's live stream was at 20:15, September 18.

 

 

 

During our live stream, we were traveling without moving and yes, it's possible!



Use your memories, add a little bit sophisticated simplicity, spice it up with air and reflection: create lifetime memories with your minimalistic jewelry. 



Drawing inspiration from nature, conciseness, simple  lines and waves. Searching for the harmony of contemporary contrasts.

 

 

The Mood board is inspired by the sophisticated simplicity of minimalism and hedonism.

 

 

We really think that “less is more”.

 

 

We feel greatly inspired by everything minimalist, pearls, silver and gold, organic liquid forms, geometric shapes and forms. They are simple but sophisticated. This board is the fine line between light, air and reflection. Drawing inspiration from nature, conciseness, simple  lines and waves. 

]]> 2020-09-21T14:20:27+00:00 <![CDATA[4tyseven jewelry and Inidividi Georgia Collaboration]]> https://www.4tysevenjewelry.com/blog/4tyseven-jewelry-and-inidividi-georgia-collaboration
Georgian-based brand “Individi”, was founded in 2018 by Georgian designer Tamar Davitnidze.

The brand prides itself on it’s timeless elegance, focusing on natural fabrics and high-end craftsmanship.

“Individi” and 4tysevenjewelry have teamed up to design a collection of signature feminine pieces. Every piece is inspired by the sophisticated simplicity of minimalism and hedonism. We really think that “less is more”. We feel greatly inspired by everything minimalist, pearls, silver and gold, organic liquid forms, geometric shapes and forms. They are simple but sophisticated. This collection is the fine line between light, air and reflection.

Drawing inspiration from nature, conciseness, simple  lines and waves. Searching for the harmony of contemporary contrasts.

The result of a  collaboration with Individi and 4tysevenjewelry design teams, the collection will feature special pieces including unique silver mono earrings, necklaces and chokers which perfectly fulfill the Individi clothing.

 

This collection will only be available online and at the Scandal Armenia Showroom.

 

]]> 2020-05-13T15:47:01+00:00 <![CDATA[WHAT TO DO IN CASE OF AN ALERGY TO METAL]]> https://www.4tysevenjewelry.com/blog/what-to-do-in-case-of-an-alergic-reaction-to-metal If you are allergic to gold-plated earrings, or get a rash or itchy reaction when wearing them, try putting a little bit of clear nail varnish on the post and scroll. 
When it eventually wears off just re-apply it.
If you want to learn more about taking care of your jewelry here are some quick and easy tips on cleaning your 4tyseven silver jewellery

Read more

WHAT SHOULD I KEEP AWAY FROM MY JEWELLERY?

WHAT CAN ERODE OR DULL MY JEWELLERY?

HOW SHOULD I TAKE CARE OF MY JEWELRY?
HOW SHOULD I CLEAN MY JEWELRY?

]]> 2020-03-29T17:23:32+00:00 <![CDATA[HOW SHOULD I CLEAN MY JEWELLERY?]]> https://www.4tysevenjewelry.com/blog/how-should-i-clean-my-jewelery Clean your jewellery carefully with a soft, non-abrasive and lint-free cloth or chamois; this helps maintain or bring back its shine. If necessary, you can use a mild washing up liquid with warm water and a soft toothbrush, then rinse with clean water and pat dry with a soft cloth.

Avoid using ‘dip’ polish or abrasive jewellery cleaners as these contain harsh chemicals and can destroy your jewellery over time. We do not recommend the use of any jewellery polishing cloths which have been treated with cleaners or polishing agents.

Read more
WHAT SHOULD I KEEP AWAY FROM MY JEWELLERY?
WHAT CAN ERODE OR DULL MY JEWELLERY?

]]> 2020-03-29T17:14:20+00:00 <![CDATA[HOW SHOULD I TAKE CARE OF MY JEWELLERY?]]> https://www.4tysevenjewelry.com/blog/how-should-i-take-care-of-my-jewellery Always store your jewellery pieces individually, preferably in your 4tyseven soft-lined pouch so that they don’t rub together, scratch or tangle. Particular care should be taken with gemstones to ensure that they do not knock against one another when stored. Also remember to keep your chains fastened so they don’t become tangled.

Take care to avoid extreme humidity or heat as this may cause tarnishing. Your gold vermeil and silver jewellery should be kept in a dark, cool and dry place. With time and wear, sterling silver will naturally become oxidised and eventually tarnish. Storing silver jewellery in a sealed plastic bag or airtight box when it is not being worn will keep out the air that causes oxidation.

]]> 2020-03-29T17:07:08+00:00 <![CDATA[WHAT SHOULD I KEEP AWAY FROM MY JEWELLERY?]]> https://www.4tysevenjewelry.com/blog/what-should-i-keep-away-from-my-jewellery Always remember that your jewellery should be the last thing you put on and the first thing you take off when dressing.

Your jewellery is particularly susceptible to damage from the effects of chemicals present in perfume, hairspray, make-up, nail polish remover, body oils, sun tan lotion and deodorant.

Do not keep jewellery in direct sunlight as prolonged exposure to sunlight can cause many gemstones to fade and lose their colour. Amethyst, rose quartz, chalcedony and smokey quartz are just some of the gemstones that can become paler from exposure to sunlight.

 

 

]]> 2020-03-27T17:18:53+00:00 <![CDATA[WHAT CAN ERODE OR DULL MY JEWELLERY?]]> https://www.4tysevenjewelry.com/blog/what-can-erode-or-dull-my-jewellery Do not swim or shower while wearing gold-plated or silver jewellery, and remove rings when washing your hands. Chlorine, salt water and fresh water can damage precious metals and gemstones by dulling or eroding them. Gold and silver are particularly susceptible to damage from chlorine, which can permanently damage or discolour them. Soapy water when bathing and showering can also leave a thin film, which makes the metal seem dull.

Some stones can also be quite porous (such as turquoise and lapis lazuli), which is why you shouldn’t leave these kinds of stones immersed in water for too long. Liquids and oils can seep into the gems through the tiny cracks between the crystals, causing permanent discolouration and damage. In addition, porous gems should not be worn to a beach or other hot, extreme environments.

]]> 2020-03-20T17:19:54+00:00