Georgian-based brand “Individi”, was founded in 2018 by Georgian designer Tamar Davitnidze.
The brand prides itself on it’s timeless elegance, focusing on natural fabrics and high-end craftsmanship.
“Individi” and 4tysevenjewelry have teamed up to design a collection of signature feminine pieces. Every piece is inspired by the sophisticated simplicity of minimalism and hedonism. We really think that “less is more”. We feel greatly inspired by everything minimalist, pearls, silver and gold, organic liquid forms, geometric shapes and forms. They are simple but sophisticated. This collection is the fine line between light, air and reflection.
Drawing inspiration from nature, conciseness, simple lines and waves. Searching for the harmony of contemporary contrasts.
The result of a collaboration with Individi and 4tysevenjewelry design teams, the collection will feature special pieces including unique silver mono earrings, necklaces and chokers which perfectly fulfill the Individi clothing.
This collection will only be available online and at the Scandal Armenia Showroom.